RIYADH: The world of hospitality and fine cuisine descends on the capital when the Sirha Arabia exhibition is held at the Riyadh Front Exhibitions and Conventions Center from Oct. 1-3.
The exhibition, with the support of the Culinary Arts Commission, is a first-of-its-kind event in the Middle East, in which 200 local and international brands will take part, as well as renowned international chefs.
The global exhibition is an opportunity for chefs, businessmen and food and beverage manufacturers worldwide to participate and display their expertise and excellence in culinary innovations, services and technologies, making it a global platform that anchors the Kingdom’s leadership in the culinary sector.
The event aims to provide a new global destination on the culinary event map, and bring together distinguished chefs from different cultures, food and beverage industry experts, and food service providers from around the world, boosting the Kingdom’s food and beverage industry and hospitality sector.
The Saudi food and beverage industry is the largest in the Middle East and, after being valued at more than SR53 billion ($14 billion) in 2022, is expected to reach about SR130 billion by 2030, with an annual growth rate approaching 11.4 percent.
